In today's world, it's not enough to be good — you have to be seen, heard, and remembered.
Whether you're a startup founder from Patna, a homegrown fashion creator from Bhagalpur, or a student hustling in Gaya, personal branding is your ticket to standing out.
But what is personal branding? And how do you create one?
Let’s break it down — step by step.
Personal branding is the intentional effort to shape how people perceive you.
It’s the mix of your values, voice, work, and presence that makes others say:
“Oh, I know them — they do great work in ____.”
✅ It’s not just what you post.
✅ It’s not just your resume or bio.
✅ It’s the consistent story you tell about who you are and what you stand for.
Before you start posting or designing anything, ask yourself:
What do I believe in?
What am I great at?
What do I want to be known for?
Your personal brand begins with clarity. People connect with those who are rooted in purpose — not those chasing every trend.
🎯 Example:
If you’re a food entrepreneur from Bihar, are you promoting regional purity, modern health, or taste nostalgia? Define your core.
This is your elevator pitch. One or two lines that sum up:
Who you are + What you do + Why it matters.
📝 Example formats:
“I help small brands in Bihar find their digital voice through storytelling and design.”
“I’m a youth entrepreneur from Darbhanga building products rooted in Bihar’s soil.”
This becomes the foundation of your social bios, LinkedIn headlines, and introductions.
You don’t need a designer — but you do need visual consistency.
Use 1–2 profile pictures across platforms (clear, friendly, professional)
Pick a basic color palette for your posts/stories
Use simple design tools like Canva to create templates for posts
If you're a founder — have your face visible in at least 30% of your posts. People buy from people.
🔑 Rule: The more familiar your content looks, the more memorable you become.
Your brand voice is how you speak or write. Is it:
Inspiring and bold?
Warm and rooted?
Professional and informative?
Speak like YOU — not like every influencer on the internet.
Your originality is your brand asset.
📌 If you use Hindi, Bhojpuri, or local dialects — use them proudly. Don't fake Western tones just to sound “corporate.”
Don’t post random things daily. Create pillars that align with your purpose.
Examples:
🧠 Your work (what you build, sell, or promote)
📚 Learnings (books, podcasts, lessons, failures)
💬 Opinions (on trends, policies, industry news)
📸 Behind-the-scenes (your journey, daily grind)
When people follow you, they must know what to expect.
Consistency builds recognition and trust. You don’t need to post every day — but show up every week with intention.
Mix content types:
Videos/Reels talking about your work
Personal reflections or founder notes
LinkedIn carousels or quote graphics
Stories from your customers or audience
📌 Even comments on others’ posts shape your brand. Comment wisely.
People connect with your story, not just your success.
Share:
Your first failure or rejection
How you started your business with ₹500
What scared you in your first public talk
What working from a small town looks like
👉 Vulnerability builds authenticity — and that builds loyalty.
Trust is the currency of branding. Show proof that your work matters.
Share client testimonials
Share numbers (clients served, units sold, workshops done)
Screenshot compliments or feedback
Show DMs/emails (with consent) where someone appreciated your work
📌 People don’t just want promises — they want evidence.
Tag relevant accounts. Do collabs. Interview others. Go live.
When others feature you, your brand grows beyond your own circle.
At BrandsOfBihar, we feature personal journeys — so tag us, share your story, and let us amplify your voice.
Personal branding is not a 30-day campaign — it's a lifelong project.
The more you share, the more you're seen.
The more you’re seen, the more people trust you.
The more people trust you, the more opportunities find you.
Build brand YOU — slowly, honestly, and boldly.
You don’t need to be famous. You need to be trusted, visible, and authentic in your niche.
That’s personal branding. That’s your edge.
And that’s what Bihar’s future founders and professionals need to embrace.
Friday, September 19, 2025