In the midstof Patna, there is a subtle yet profound change in motion — spearheaded by Ranjna Raj, the founder of Being Electro. From the day it was founded in 2023, this startup has concentrated not on hype but on inducing tangible, long-term change in the sector of e-waste management.

For Ranjna, innovation is about reimagining the way we think about  "E-waste management by restoration without recycling," she explains — a clear, targeted mission that is at the very heart of the company. Rather than breaking apart and disposing of, Being Electro gives new life to electronics with intelligent, eco-friendly refurbishment.

What distinguishes Being Electro is its vision-oriented approach. Ranjna isn't simply following market trends — she's anticipating them. Her mission? To provide India's best refurbishment solutions, using a process that is both green and economically scalable.

This forward thinking is backed by a strong culture of learning within the team. “We’ve developed SOPs and conduct monthly training,” Ranjna shares. From technical know-how to process improvement, learning is central to the company’s growth. Every challenge is a chance to improve, and every win is a step forward.

Being Electro's leadership is founded on trust and humility. "Don't act like a boss — work with them," Ranjna says. Her team spirit percolates throughout the organization, creating an atmosphere of shared responsibility and mutual respect.

To young entrepreneurs, particularly those starting up from Bihar, Ranjna provides a straightforward but strong counsel: "Be passionate and strong." Her story demonstrates that conviction, rather than capital, keeps a startup alive in the early days.

Though being a business owner takes dedication, Ranjna is definite about how she handles work-life balance. "Both are totally different," she states. Being clear in this manner enables her to be present — both in the boardroom and the bedroom — without allowing one to engulf the other.

Looking to the future, the vision is ambitious and inspiring. "We intend to be a ₹500 crore company with reach in all of India," Ranjna declares confidently. It's not a far-fetched dream — the foundation is already laid.

Asked what she would do differently about Bihar's entrepreneurial environment, her response is crisp and sincere: "Loyalty." She feels greater trust, more solid collaborations, and commitment over the long term can change the way businesses develop in the state.

Through Being Electro, Ranjna Raj isn't merely growing a business — she's changing our very perception of leadership, sustainability, and innovation in Bihar. Her story is one that reminds us that disruption starts with purpose — and snowballs with tenacity.