Key Highlights:

• Branding Boost: Bihar CM Nitish Kumar announced that the state will initiate a branding campaign for premium Khadi clothing.
• Youth Appeal: The initiative aims to attract the newer generation by introducing designer garments made from Khadi.
• NIFT Collaboration: The Industries Department has tied up with the National Institute of Fashion Technology (NIFT) to develop modern Khadi designs.
• Infrastructure Investment: A Rs 17 crore building will be constructed to house Khadi showrooms and promote retail sales.
• Consumer Incentive: Starting October 2, the state will offer a 10% discount on all purchases of Khadi garments to encourage buying.
• Economic Impact: This move is part of Bihar’s broader strategy to revive the Khadi sector, support rural artisans, and promote handloom heritage.
• Vision to Modernize Khadi
  Bihar Chief Minister Nitish Kumar announced a visionary step to revive and modernize the traditional Khadi sector. The goal is to make Khadi appealing to the younger generation by introducing contemporary, designer garments made from the indigenous fabric.
• Branding Strategy
  The state will launch a branding campaign focused on the finer quality of Khadi produced in Bihar. The branding will not only highlight the authenticity of Bihar's Khadi but also emphasize its comfort, sustainability, and fashion-forward potential.
• Partnership with NIFT
  The Bihar Industries Department has entered into a collaboration with the National Institute of Fashion Technology (NIFT) to develop new designs and stylish Khadi collections. This is a strategic move to blend traditional weaving techniques with modern aesthetics.

1. Infrastructure Support
   To facilitate Khadi promotion and sales, the state government will build a Rs 17 crore dedicated facility. This building will include Khadi showrooms, exhibition spaces, and possibly outlets for handloom accessories.
2. Purchase Incentives
   Starting October 2 (Gandhi Jayanti), the Bihar government will offer a 10% concession on all purchases of Khadi. This move aligns with the historical significance of Khadi and is expected to boost local consumption and retail demand.

•  Focus on Rural Economy & Artisans
  The branding and commercialization of Khadi is expected to empower rural weavers and artisans, many of whom rely on Khadi for livelihood. The initiative reflects a commitment to sustainable development, rural job creation, and cultural preservation.
•  Aligning with National Initiatives
  The state's push for Khadi echoes the "Vocal for Local" and Atmanirbhar Bharat initiatives promoted at the national level, aiming to position Khadi as a symbol of self-reliance and eco-conscious fashion.

 What This Means for Bihar:

• Establishes Bihar as a Khadi innovation hub
• Enhances employment opportunities in rural and handloom sectors
• Positions Bihar as a player in sustainable fashion
• Boosts tourism and local entrepreneurship via branded Khadi outlets