Amidstthe changing scenario of Patna's startup ecosystem, there exists one name that is creating ripples in the food and beverage business — Krishna Yadav, founder of Oxytrium Dynamics Pvt. Ltd., commonly referred to as Rebelive. Ever since its inception in 2025, the brand has worked not towards noise, but towards generating real impact through innovation and purpose.

About Rebelive:

Rebelive is a new-age functional wellness brand driven by the vision to make “Nutrition as a Lifestyle.” We aim to redefine everyday lifestyle products by infusing them with essential nutrients, vitamins, and minerals—focusing on clean, enjoyable, and sustainable health alternatives. Our mission is to bridge the growing nutritional gap, especially among today’s youth, by offering functional products that don’t feel like medicine but are still powerful for long-term health. We believe wellness should be effortless, accessible, and part of daily life—not a chore.

Krishna Yadav does not only bring products to the equation — he brings a philosophy. "My innovation strategy is about being one step ahead of the curve, harnessing technology, and enhancing the customer experience continuously," he explains. From artificial intelligence and automation to real-time feedback and data analytics, Rebelive is designed to remain nimble and responsive in an ever-evolving market.

What really sets Rebelive apart is its forward-looking attitude toward the future. Krishna is already planning for trends like sustainable operations, customized customer experiences, blockchain adoption, and remote-first solutions. "These are not far-off concepts — they're our current roadmap," he states. By positioning itself in sync with future patterns early on, the company is poised to lead rather than follow.

At the core of this upward momentum is a learning  "We invest in ongoing development — routine trainings, workshops, feedback sessions, and cross-function innovation," Krishna says. His team is rewarded for trying new things, to learn from them, and to keep abreast of industry changes. Here, expansion isn't a wish — it's a habit.

Leadership at Rebelive is built on listening. “The most important leadership lesson I’ve learned is the value of listening,” Krishna says. Whether it’s internal team feedback or customer insights, he believes open communication drives better decisions, stronger teams, and sustainable growth.

His guidance to new entrepreneurs in Bihar is practical but deep: "Understand your local markets — there's huge potential in agriculture, handicrafts, and tourism. Start small, deliver value, use tech smartly, and stay persistent." For Krishna, grit is not only a quality — it's a necessity.

Work-life balance, for many entrepreneurs a fantasy, is what Krishna achieves with purpose. "I create distinct boundaries and delegate well. Carving out time for personal activities allows me to recharge and lead decisively," he states, asserting that balance results from systems, not sacrifice.

Looking forward, Rebelive's ambitions are ambitious but realistic. "We are looking to become a ₹100 crore brand in five years," Krishna reveals. Backed by innovation, customer orientation, and strategic growth, this vision is already in motion.

When asked what Bihar's entrepreneurial ecosystem most requires, Krishna is uncomplicated: "Access to capital. More venture capital, angel networks, and government-sponsored programs could unleash incredible potential here." It's not an observation — it's a call to action for substantive change.

With Rebelive, Krishna Yadav is not only creating a business — he's creating a movement. One that combines technology and tradition, ambition and empathy, Bihar's potential and a national vision.